Pizza, pizza, pizza

I have always been a fan of advertising. I am the guy who watches commercials and reads billboards. In many ways, I am an ideal consumer - if 4 out of 5 doctors recommend Colgate Total over the leading brand of toothpaste, I'm in.

IMO, one of the most fascinating forms of advertisement has always involved humans acting in the place of signposts. The sandwich board, the flyer-passer-outer, and, one of my all time favorites, the Little Caesars Pizza board-boy.

Searcy, my hometown, has gone through a wide variety of pizza-board boys. From the dancing guy (who made the front page of the Daily Citizen) to the potentially-unscrupulous implementation of a quadriplegic with a sign taped to his wheelchair (who spun in circles for hours upon hours).

Last week, however, I saw the spade that trumps them all...a heavy metal air guitar playing pizza-board boy, playing a guitar-shaped (factory made) sign. The radicity of this is not in the mere fact that Ilitch Holdings, Inc. decided to mass produce the "$5" sign in the shape of a guitar...the real faculty is the man behind the (cardboard) machine.

At the NE corner of Park and Perkins a wild-haired whippersnapper wields his ax with relentless domination. Though his headphones are nearly invisible in the mop of curly locks, they are inevitably pumping power chords, which surge through the boy's body and are lavished in a flurry of windmills and high-kicks. Spectators be damned, this future-thrasher has dedicated his entirety to the task at hand...rocking out.

Due to a flat tire, I had the opportunity to watch this jamfest for a non-stop 20 minutes (through the window of the tire store on the corner). Such a spectacle should be praised not only for the commitment to the job, but for the raw force behind the commitment.

If you are driving past the board-jammer on Park and Perkins, give a little honk...though he certainly won't hear you.

Rock on Pizza Boy, rock on.